什么是Email Outreach?
字面上意思就是“邮件外展”，简单讲是通过邮件让其他博主审核您的产品，网站，服务等，增加你的网站、商业目标完成。
根据Quora上的解释是：
Email outreach means emailing people who can help you reach goals such as, but not limited to:
Growing traffic to your website 增加网站流量
Link building 外链建设
Guest posting 客座博客
Getting product reviews 获得产品review
Promoting your content or business 推广你的内容和商业
Getting more sales, subscriptions, or conversions 获得更多的销售、订阅、转化
Etc. 等等
在上一篇文章“最有效的10种外贸B2B网站海外营销推广方式”里有两种方式都要涉及到外贸邮件Outreach，可见邮件Outreach的重要性！
我基本上每天都要写Outreach email，主要是发给行业博主，Youtube KOL，行业牛人等。大部分还是有回复的，最终的合作能否达成还得看内容质量、Money、关系是否铁…(和国内一样）
为了让更多的小伙伴高效做事，外贸狗飞哥特意整理了15种外贸邮件Outreach英文推广模板，觉得不错的就给个赞呗！
一. 客座博客邮件Outreach推广模板 （Guest Post）
Guest post虽然没有SEO反向链接那么强大，但是你做得好，它会为你的网站带来大量的潜在用户！
在高权威的网站博客发帖并不像以前那样容易了，这些博主也知道他们网站的链接具有非常大的价值，所以他们对客座博客的审核越来越严苛。
你可以尝试用这样的Guest Post模板，成功率会大很多！
Subject: “Really appreciate this post” or “Care for free content?” Hey, [their name]! I’m a huge fan of [their blog]. I just wanted to reach out because I’ve really been enjoying your writing. In fact, I accomplished [something cool] from reading your blog post: [link to their blog post]. I know you’re busy, so I won’t waste your time. I’m reaching out because I had some ideas I think the [their blog name] audience would positively love, and I was wondering if you’d be open to a guest blog post. Here are the titles: [Title 1] [Title 2] [Title 3] To give you an idea of my writing style, here are two of my best posts: [Your post with the most shares][Your best-written post] Thanks for your time and consideration! I can’t wait to hear back from you. Cheers, [Your name]
二. 利用别人网站死链做外链
这是国外网站站长非常常用的一种做高质量外链的策略，国外叫做broken link building。
先用broken link check类的工具扫一下找到他网站的broken link, 然后告诉他，它的网站有死链，我有更好的链接替换。这样尝试获得高质量外链。
在具体操作中，其实挺麻烦的，如果你一封邮件过去，很多站长直接去掉那个死链，然后不回复你。。。
所以你需要制作两个邮件，不要一次告诉他哪里有死链，你的替换链接是什么。可以尝试这样的死链获得外链的Outreach Email模板：
靠前封，询问对方是否有意愿看你的broken link list，吸引他回复。
Hey, [their name], I was digging around for information on [topic] today and came across your post: [link to their post]This is great! Lots of good advice. I even [implemented something, learned something]However, I did find some broken links there. Let me know if you’d like me to send you the list I made.”
第二封，发送broke links + replacement urls.
No problem!Here are the broken links I found: [Broken Link URL] + [Replacement URL] BTW, I just wrote a post about [topic]: [post URL]I thought it would be a great addition to the page.Either way, hope this helps and keep up the great work!Cheers, [Your Name]
三. 资源列表页外链的Email Outreach
很多高权重网站都可能列举了某项资源列表。例如电子元器件行业通过Ahrefs工具看到很多综合技术站点都列举了很多元器件购买地址。
例如：Colostate.edu 权重80多，而且还是edu资源。我就通过下面这个outreach模板搞到了一个外链。
类似于这样的资源列表页很多，这样的链接质量也是非常高的。如何挖掘这样的资源列表页，可以看我之前的文章。
Email Outreach 模板：
Hey, [their name]!I was digging around for information on [topic] today and came across your resource page: [link to resource page]This is a fantastic list of resources. I didn’t even know about some of them.If you’re interested, I actually just wrote a guide on [topic]: [your URL]It might make a great addition to your page.Either way, keep up the great work! Thanks for your time.Cheers, [Your Name]
四. 利用“Guestographic”获取外链的Email Outreach
SEO大神Brian Dean创作了Guestographic这个词，他在“How to get backlinks”一文中提到了这个词，意思就是infographics +guest posting，Guest Post信息图的方式创造外链。
一旦你做了一个高质量的信息图（使用信息图工具），你就可以找几个相关的细分网站，给他们发Outreach邮件，看看他们能否guest post你精心制作的信息图。
邮件模板：
Hey, [their name],I was on the hunt for information on [topic] this morning when I came across [their URL].I really like that you [talked about something important, emphasized something, explained something].I actually just put together an infographic on [topic].As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.Let me know if you want to check it out.Cheers, [your name]
五. 在你的网站上线前宣传网站
找到行业的KOL（用KOL查找工具），博客大V，你就可以通过Email Outreach来建立联系看他是否能帮助我们提前做好网站宣传。
Email 模板：（Brain Dean经常这样做！）
Hey, [their name], I just wanted to say, I’m a huge fan of your work. I especially loved [link to one of their recent posts]. Great stuff! [ｉｎｓｅｒｔ key takeaway or funny comment] I’m actually publishing a post on [topic] next week. Being a master at [topic], I thought you might enjoy it. Would you mind if I sent you the link when it goes live to get your feedback? Thanks for your time, [your name]
如果你有博客页面，你写一个文章前，你给这些大佬发送这样的email,如果有人有兴趣，说明这个帖子主题可以，如果你发了很多，都没人给你回复，可能表面你这个帖子主题有问题，别人不感兴趣。
一旦你发布了Post后，你可以联系那些回复“Yes”的人。
Hi [their name],I just wanted to let you know that the post I talked about last week is live. [URL]I’d really love to get your feedback. Would you mind leaving a comment on the post?Thanks!
六. 文章上线后宣传。
我的邮件里每天都有几十封邮件，除了工作/客户/合作等邮件。最多的邮件就是email outreach 关于我是否对他们的产品感兴趣。如果我真的是他们的潜在客户，我觉得我会看。但有些人真的是乱发，看标题我就直接扔垃圾箱了。我觉得文章类的Outreach好做一些，产品类的功利性太大，和你不熟的人，很难有成交的那一步。
文章上线后怎么做email?
Hey, [their name],I noticed you’re really interested in [topic]. I’d even wager to say you’re something of an [industry]expert.I was wondering if you’d mind taking a look at a post I just published about [topic]: [URL]Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.Either way, keep up the great work!Cheers,
七. 感谢那些公开喜欢或不喜欢你产品的KOL
这是SEMrush营销总监分享的成功案例，也很有代表性。当KOL/博主公开喜欢或不喜欢你的产品的适合，这表明他真正的使用过你的产品，他这是在给你的产品做反馈建议，你感谢他表明改进态度，邀请他使用。。。
你的email 可以是这样的：
八. 获取真实的调查数据
这一个相对来说比较难，用Email做调查数据（调查帖子写作内容/困扰问题等），花费别人太多时间的事，别人是不愿意做的。所以做这个调查，你一定要定位准确，找你的潜在用户。
你可以试一下这个模板
Hey, [their name],I’m reaching out because I noticed [something related, like their interest in your topic].It seems like you really know your stuff.In fact, I’d really love to get your input on [topic]. I put together a survey in order to [reason].Could you please spare a couple of minutes to take the survey so I can get your insight? [URL]Either way, thanks for your time.Cheers, [your name]
九. 获取评论/反馈
做B2C的网站很看重评论和反馈的，如果让客户购买后留下评论和反馈呢？
Hey, [their name],Thanks again for ordering [product] from [your site]!You helped us [accomplish a goal, like hitting an income level or selling X product].Would you mind helping us accomplish one more goal?We’re trying to [get X product reviews, get into the hands of X people, etc.]. To do that, we need you to leave a product review on your recent purchase.It only takes 30 seconds. You can leave a review here: [URL]Thank you – your review means a lot to us.(Optional) As an added bonus we’ll give you [discount/freebie] for reviewing.Cheers, [your name]
十. 温暖你的销售线索
国外营销圈里有个词：Cold Email, 冰冷的邮件？继而有了Cold email marketing…这是什么鬼？
Cold email是你发邮件给还没有任何关系的潜在用户，相当于靠前次和潜在用户用email交流就是Cold email。Cold email是很难成交的，因为中间缺少了了解和信任，你需要做的就是利他思维。你可以尝试这样的操作温暖你的销售线索。
首先关注这个人的Linkedin，Facebook, twitter等社交媒体，你看一下他最近的动态，有什么大事（融资/生孩子/好玩的/有意义的等）发生，由这件大事给他一些关怀的慰问。
Hey, [their name],Congratulations on your recent [round of funding/promotion/accomplishment/etc].What you’re doing is going to impact [their industry] in a major way.I look forward to seeing how you improve it and what you do next.Cheers, [your name]
即使他没有回复，下一封邮件他肯定记得你。
十一. Cold Email曲线救国方式
上面也讲了Cold Email很难做，但是我看到了Hubspot处理的一个方式非常不错。
Hey, [their name]!Your website’s design is amazing! The visuals really enhance your message and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.When I was looking at your site, though, I noticed a mistake made re: search engine optimization. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.Regards, [Your name]
先夸一番潜在客户的网站的设计，然后告诉他网站的SEO有些问题，你可以帮助他做的完美。曲线救国！
十二. 帮助潜在消费者卖掉他们的产品
假如你的潜在消费者的产品和服务配上你的产品之后，他的产品可能会销售得更好，这个时候你可以用这样得方式联系他们。
Hey, [their name],I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].I actually sell [product or service] that can help you with that.(Optional) Can you point me in the direction of [sales department/person who handles purchasing]? I promise to be brief and helpful.Either way, keep up the great work! And let me know if there’s anything I can do to [help you with goal].Cheers, [your name]
例如我的一个智能家居得潜在客户，他得某个芯片是市场上性价比不高的，你觉得你的芯片能够代替了他的这个芯片，他的产品性价比会提升很多，对他的销售会非常有利。这种情况就适合这种outreach emailing.
十三. 必须通过电话沟通的情况
还是11里面的那种情况，但是如果一定需要电话沟通才能沟通清楚，怎么写outreach email？
Hey, [their name],I hope you’re doing well. I see you’ve [published a post, done something interesting]. Great stuff!I was doing some research this morning and noticed you [have a need for our product/aren’t doing X/could benefit from Y].My company actually works with people like you to help them achieve [goal].Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.Let me know if you’re available at:[Date & Time] [Date & Time] [Date & Time] Either way, keep up the great work.Cheers,
十四. 电话打完之后的邮件跟进
电话打完之后，你了解了客户的基本情况，面临的挑战，需要解决的问题，就需要马上跟进了
Hi [their name],It was great chatting with you earlier today and learning more about how you [role] at [company].I understand the issues you’re facing with [challenges discussed in conversation] and how they make it harder to [do X discussed in call].As discussed, I’ve attached more information about our resources and how we can help you [achieve a goal] and solve [business problem].Let me know if you have any additional questions and I’d be more than happy to chat again or follow up with an email. If not, I look forward to talking again on [date and time].Cheers, [your name]
有人说PR Email Outreach还没写，哈哈见我下一篇文章专门讲PR EMAIL outreach!
总结
这些模板都非常有用，希望做email outreach的都用起来，但是希望能活学活用，根据自己的特殊情况擅用。
忠告：
你的邮件不要看起来像统一发布的毫无情感的内容，必须制作有温度有感情看起来像个朋友的推荐。
如果他们没有回复你的靠前封电子邮件，不要放弃，始终跟进。大多数的action都发生在后续行动中。
利他行为，不要只考虑到自己，考虑一下别人的体验/时间！（来源：外贸狗营销推广）
以上内容属作者个人观点，不代表雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。
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